Travel News

Prime Minister Launches Latest Tourism Campaign in Australia

The latest marketing campaign to promote New Zealand in Australia is being launched by Prime Minister and Minister of Tourism John Key today.

Two new advertisements come just six weeks after the Prime Minister announced an additional $2.5 million to boost New Zealand’s marketing in Australia.
 
Tourism New Zealand Chief Executive George Hickton says the additional funding will give New Zealand a greater presence in Australia, our largest tourism market.
 
“For the first time this year New Zealand will have a continuous television and marketing campaign running in Australia from Boxing Day, right through to June,” he says.  “We have a lot of competition in Australia , both from other destinations and from the Australian states. It’s important that we are in front of potential Australian travellers as much as possible.”
 
One of the new advertisements promotes winter activities in New Zealand including, but not exclusively, ski. The other is a joint campaign with Air New Zealand. Over the next three weeks, Air New Zealand is giving away more than $2m in free domestic travel by providing a free one-way New Zealand domestic flight to any of its New Zealand ports with every one-way direct trans-Tasman flight purchased during the promotion.
 
Air New Zealand Deputy Chief Executive Norm Thompson says Australia is an extremely important and growing market for New Zealand tourism generating over $1.5 billion in foreign exchange earnings.
 
Air New Zealand operates 135 flights each week across the Tasman from seven Australian cities. For the duration of this campaign, in partnership with Tourism New Zealand, the airline is offering Australians a free domestic flight in conjunction with every trans-Tasman fare purchased.
 
“Its great to be able to use our extensive domestic network to open up all of New Zealand to Australian travellers, showcasing the huge variety that New Zealand has to offer,” Mr Thomson says.
 
The Air New Zealand offer is being showcased on the Australian version of newzealand.com with direct links to booking on Air New Zealand.   Other industry offers also feature on the site.

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