Travel News

New Zealands Giant Rugby Ball Opens in Tokyo

The Prime Minister and Minister of Tourism John Key will formally open the New Zealand Rugby Ball Venue in Tokyo today.

The unique structure, sited next to the Tokyo Tower, will be open from 28 October to 3 November.
 
Today’s opening will unite Japanese and New Zealand cultures, with a formal Mori miki whakatau, or welcome, which will be responded to by a Shinto Priest carrying out a formal blessing.
 
"The Rugby World Cup is a huge opportunity for New Zealand tourism and I am confident that many people who take the opportunity to experience this small taste of New Zealand in Tokyo will be inspired to experience the real thing in New Zealand in 2011,” Mr Key said.
 
During the seven days the Ball is open, it will play host to a series of public and private events aimed at promoting New Zealand as a place to visit, work and do business with. It will also host functions which will showcase New Zealand cuisine.
 
Tourism New Zealand Chief Executive George Hickton said the Ball had already proved its worth in Paris and London, gaining huge exposure for New Zealand as the next host of the Rugby World Cup in 2011.
 
During its last two outings in Paris and London 32,500 people have been inside the Ball to experience its tailor-made audio visual display promoting New Zealand. An estimated 300 million people around the world have seen media coverage of the Ball.
 
“The Ball has been a wonderful vehicle for promoting New Zealand so far and it remains an important element in New Zealand’s build up to the Rugby World Cup,” Mr Hickton said.
 
“Arrivals from Japan have been declining for a while and we need high-profile public relations events like this to get noticed in what is a valuable and prized market in New Zealand’s tourism mix,” he added.
 
 

Related Articles

• International Marketing Opportunity for NZ Tourism Businesses
  Thursday November 12 12:03 PM
• New Zealand Wins Responsible Tourism Awards Twice!
  Thursday November 12 11:33 AM
• Australians Drive Canterburys Record Visitor Numbers
  Wednesday November 11 05:45 PM
• ACC Levy Increases Threaten Tourism Industry Recovery
  Wednesday November 11 05:27 PM
• Get a Taste of Te Papa's Cultural Treasures
  Wednesday November 11 02:31 PM