Living life at the edge of the sea

The Bay of Plenty is a place of beautiful harbours, long white surf beaches and a sunny, easy going lifestyle. Everything you need for a blissful holiday is here.

The Pacific Coast Highway touring route brings travellers into the bay, and the city of Tauranga is often their first port of call. Located on a stunning harbour, Tauranga is a thriving commercial centre with a passion for good food, wine and stylish shopping.

Across the harbour, the horizon is dominated by the volcanic cone of Mauao. The mountain is shrouded in legend and history; it also provides an excellent hiking challenge. Mount Maunganui, the resort town at the base of the mountain, is focused on surf, adventure and fun. The white sand beach that begins here doesn’t stop until it reaches Whakatane, 100 kilometres to the east. Whakatane is the launching pad for expeditions to White Island, New Zealand’s only active marine volcano.